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Handshake Coffee Co.

Role — Creative Direction, Logo + Branding Identity

Client — Handshake Coffee Co.

Agency — Freelance

Year — 2022

Nestled in the cherry and wine-filled hills of Northern Michigan lies the touristy getaway of Traverse City—the center of two hand-shaped peninsulas. As a business aimed to serve craft coffee while giving back to the community, Handshake Coffee Co. needed to have an elevated yet approachable brand to make its debut among an increasingly popular destination.

All work is owned by Handshake Coffee Co.

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Logo + Color Palette

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Logo Variants + Pattern

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Menu + Business Cards

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Gift Wrap

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Brand Activations

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