Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
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The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
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Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
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Handshake Coffee Co.
Role — Creative Direction, Logo + Branding Identity
Client — Handshake Coffee Co.
Agency — Freelance
Year — 2022
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Nestled in the cherry and wine-filled hills of Northern Michigan lies the touristy getaway of Traverse City—the center of two hand-shaped peninsulas. As a business aimed to serve craft coffee while giving back to the community, Handshake Coffee Co. needed to have an elevated yet approachable brand to make its debut among an increasingly popular destination.
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All work is owned by Handshake Coffee Co.
Logo + Color Palette
Logo Variants + Pattern
Menu + Business Cards
Mugs
Packaging
Gift Wrap
Brand Activations
