top of page

Every Step of the Way Campaign

Role — Art Direction, Logo + Branding, Illustration + Animation, Copywriting

Client — Denali State Bank

Agency — Fairbanks Brand Studio

Year — 2021-2022

As the largest banking system in Alaska, Denali State Bank challenged us with two opportunities: branding Peak Mortgage, an in-house lender system, and creating a widespread campaign surrounding the launch. We put our strategic and creative skillset in motion with a clear, human-centered approach. 


The launch targeted several exciting tactics: a brand identity system, landing page and social media content, radio spot, print ads, merch, brand activations, and our first animated ad for Hulu.


The result was an integral brand with a campaign that strengthened Denali State Bank as the highest level of service for Alaskans. 

All work is owned by Fairbanks Brand Studio and clients.

2nd Environment_1.gif
Background-Peak Mortgage Logo for Animation_3.gif

Logo Development + Animation

Hulu Ad

Internal Poster Series

DNSB Landing Page-02.png

Landing Page

Screenshot 2023-01-10 at 1.38.32 PM.png

Sticker Pack

Screenshot 2023-01-01 at 8.08.14 PM.png


Business Cards.jpg

Business Cards

Folder Mockup.jpg

Mortgage Starter Packet

Brand Suite.jpg

Branded Suite

Screenshot 2023-01-10 at 2.14.54 PM.png

Event Activation

Screenshot 2023-01-10 at 1.57.41 PM.png
Screenshot 2023-01-10 at 1.57.32 PM.png


bottom of page