Every Step of the Way Campaign
Role — Art Direction, Logo + Branding, Illustration + Animation, Copywriting
Client — Denali State Bank
Agency — Fairbanks Brand Studio
Year — 2021-2022
The largest banking system in Alaska, Denali State Bank challenged us with two opportunities: branding Peak Mortgage, an in-house lender system, and creating a widespread campaign surrounding the launch. We put our strategic and creative skillset in motion with a clear, human-centered approach.
The launch targeted several exciting tactics: a brand identity system, landing page and social media content, radio spot, print ads, merch, brand activations, and our first animated ad for Hulu.
The result was an integral brand with a campaign that strengthened Denali State Bank as the highest level of service for Alaskans.
All work is owned by Fairbanks Brand Studio and clients.
Logo Development + Animation
Internal Poster Series
Mortgage Starter Packet