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Every Step of the Way Campaign

Role — Art Direction, Logo + Branding, Illustration + Animation, Copywriting

Client — Denali State Bank

Agency — Fairbanks Brand Studio

Year — 2021-2022

The largest banking system in Alaska, Denali State Bank challenged us with two opportunities: branding Peak Mortgage, an in-house lender system, and creating a widespread campaign surrounding the launch. We put our strategic and creative skillset in motion with a clear, human-centered approach. 

 

The launch targeted several exciting tactics: a brand identity system, landing page and social media content, radio spot, print ads, merch, brand activations, and our first animated ad for Hulu.

 

The result was an integral brand with a campaign that strengthened Denali State Bank as the highest level of service for Alaskans. 

All work is owned by Fairbanks Brand Studio and clients.

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Logo Development + Animation

Hulu Ad

Internal Poster Series

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Landing Page

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Sticker Pack

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Coasters

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Business Cards

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Mortgage Starter Packet

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Branded Suite

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Event Activation

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T-Shirts

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