Fairbanks is a perfect balance of light and dark. Yin and yang. One solstice cannot exist without the other. We decided to strengthen this concept with simple, black and white colors. In addition, we wanted the work to speak for itself. The letter "F" represents an encouraging way-finding sign and integrates the logo of our sister brand, fairbanksalaska.com.
With a simple and flexible brand, we gave it life for web development, social media, and videography.
LOGO ASSETS + PATTERNS
As Fairbanks Brand Studio has many disciplines, we created a broad and flexible look including supporting logos and patterns for various applications.
Building a Brand Studio for Fairbanks.
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Making physical business cards and stationary helped elevate our brand and grow our client base. It also reassured existing clients that they received the quality they deserved down to every detail.
Business Cards, Design Brief, Invoice, Annual Report Cover, & Poster
The most important tool to connect our services to clients was our portfolio. We built a clean, fluid and simple UI to let the work speak for itself.