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From Tradition
to Innovation:
Study of Hands

Role — Art Direction, Design

Client — Senior Thesis

Agency — N/A

Year — 2017

Tradition yields innovation, and vice versa. To represent this idea, I focused on hands. While hands are intimate and physical, they can also be figurative and allegorical. It is our hands that form and pass down tradition, and we use our hands to utilize these familiarities to create something new. The study focused on five inspirational people in my life that have both passed tradition on to me, and that have inspired me to create my own innovations to pass down.

2/18 Regional ADDY (West Michigan)       Bronze

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Part I   |   Tradition


Looking to the past and present that makes us who we are

1 / 5  :  "SUCCESS"

My Dad's hands, which hold strong traditions and have created entrepreneurial success.

Success Is Counted Sweetest

Success is counted sweetest

By those who ne'er succeed.

To comprehend a nectar

Requires sorest need.

Not one of all the people Host

Who took the Flag today

Can tell the definition

So clear of victory

As he defeated-dying-

On whose forbidden ear

The distant strains of triumph

Burst agonized and clear!

// Emily Dickinson

2 / 5  :  "GOODNIGHT"

My Mom's hands, a safe harbor of comfort, independence, and bedtime stories.

Good​night Moon

In the great green room

There was a telephone

And a red balloon

And a picture of

The cow jumping over the moon

And there were three little bears sitting on chairs

And two little kittens

And a pair of mittens

And a little toy house

And a young mouse

And a comb and a brush and a bowl full of mush

And a quiet old lady who was whispering “hush”...

//  Margaret Wise Brown

3 / 5  :  "MORNING"

Jessie's hands, a cheerful, encouraging friend who emits warmth and creativity with every encounter.

Straight on 'Till Morning

The second star to the right

Shines in the night for you

To tell you that the dreams you plan

Really can come true

The second star to the right

Shines with a light that's rare

And if its Never Land you need

Its light will lead you there

Twinkle, twinkle little star

So I'll know where you are

Gleaming in the skies above

Lead me to the one who loves me

And when you bring him my way

Each time we say 'Goodnight'

We'll think the little star that shines

The second star from the right. 

//  J.M. Barrie

4 / 5  :  "BLOOM"

My husband's hands, who have loved and supported every fiber of my being and empowers me daily.

I Am My Beloved's And My Beloved Is Mine

Do not arouse or awaken love until it so desires.

Let him kiss me with the kisses of his mouth;

for your love is more delightful than wine.

His left arm is under my head, and his right arm embraces me.

My beloved spoke and said to me,

"Arise my darling, my beautiful one, come with me."

My beloved is radiant and ruddy, outstanding among ten thousand.

How beautiful you are, my darling!

Oh, how beautiful!

//  Excerpts from Song of Songs

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5 / 5  :  "INNOVATION"

My hands, a culmination of all of the people, traditions, values, itches and motivations that have shaped me thus far.


My skin is kind of sort of brownish

Pinkish yellowish white.

My eyes are grayish blueish green,

But I'm told they look orange in the night.

My hair is reddish blondish brown,

But it's silver when it's wet.

And all the colors I am inside

Have not been invented yet.

//  Shel Silverstein

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