Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
From Tradition
to Innovation:
Study of Hands
Role — Art Direction, Design
Client — Senior Thesis
Agency — N/A
Year — 2017
Tradition yields innovation, and vice versa. To represent this idea, I focused on hands. While hands are intimate and physical, they can also be figurative and allegorical. It is our hands that form and pass down tradition, and we use our hands to utilize these familiarities to create something new. The study focused on five inspirational people in my life that have both passed tradition on to me, and that have inspired me to create my own innovations to pass down.
2/18 — Regional ADDY (West Michigan) Bronze
Part I | Tradition
Looking to the past and present that makes us who we are
1 / 5 : "SUCCESS"
My Dad's hands, which hold strong traditions and have created entrepreneurial success.
Success Is Counted Sweetest
Success is counted sweetest
By those who ne'er succeed.
To comprehend a nectar
Requires sorest need.
Not one of all the people Host
Who took the Flag today
Can tell the definition
So clear of victory
As he defeated-dying-
On whose forbidden ear
The distant strains of triumph
Burst agonized and clear!
// Emily Dickinson
2 / 5 : "GOODNIGHT"
My Mom's hands, a safe harbor of comfort, independence, and bedtime stories.
Goodnight Moon
In the great green room
There was a telephone
And a red balloon
And a picture of
The cow jumping over the moon
And there were three little bears sitting on chairs
And two little kittens
And a pair of mittens
And a little toy house
And a young mouse
And a comb and a brush and a bowl full of mush
And a quiet old lady who was whispering “hush”...
// Margaret Wise Brown
3 / 5 : "MORNING"
Jessie's hands, a cheerful, encouraging friend who emits warmth and creativity with every encounter.
Straight on 'Till Morning
The second star to the right
Shines in the night for you
To tell you that the dreams you plan
Really can come true
The second star to the right
Shines with a light that's rare
And if its Never Land you need
Its light will lead you there
Twinkle, twinkle little star
So I'll know where you are
Gleaming in the skies above
Lead me to the one who loves me
And when you bring him my way
Each time we say 'Goodnight'
We'll think the little star that shines
The second star from the right.
// J.M. Barrie
4 / 5 : "BLOOM"
My husband's hands, who have loved and supported every fiber of my being and empowers me daily.
I Am My Beloved's And My Beloved Is Mine
Do not arouse or awaken love until it so desires.
Let him kiss me with the kisses of his mouth;
for your love is more delightful than wine.
His left arm is under my head, and his right arm embraces me.
My beloved spoke and said to me,
"Arise my darling, my beautiful one, come with me."
My beloved is radiant and ruddy, outstanding among ten thousand.
How beautiful you are, my darling!
Oh, how beautiful!
// Excerpts from Song of Songs
5 / 5 : "INNOVATION"
My hands, a culmination of all of the people, traditions, values, itches and motivations that have shaped me thus far.
COLORS
My skin is kind of sort of brownish
Pinkish yellowish white.
My eyes are grayish blueish green,
But I'm told they look orange in the night.
My hair is reddish blondish brown,
But it's silver when it's wet.
And all the colors I am inside
Have not been invented yet.
// Shel Silverstein
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