Role — Art Direction, Design
Client — National Portfolio Day Association
Agency — KCAD Communications
Year — 2017
As the largest supply of pet costumes in the country, Baxter Boo's friendly identity needed more sophistication to reestablish their brand integrity. With a few photoshoots, a logo update, and type revisiting, BaxterBoo's rebrand shows pet owners that their furry friend can be something classy and fashionable. From being devilishly handsome to sporting a dainty tutu, the message is clear: pets have personalities, and their attire can prove it.
2/18 — Regional ADDY (West Michigan) Bronze