Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
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The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Baxter Boo
Role — Art Direction, Design
Client — National Portfolio Day Association
Agency — KCAD Communications
Year — 2017
As the largest supply of pet costumes in the country, Baxter Boo's friendly identity needed more sophistication to reestablish their brand integrity. With a few photoshoots, a logo update, and type revisiting, BaxterBoo's rebrand shows pet owners that their furry friend can be something classy and fashionable. From being devilishly handsome to sporting a dainty tutu, the message is clear: pets have personalities, and their attire can prove it.
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2/18 — Regional ADDY (West Michigan) Bronze
