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Baxter Boo

Student Work — KCAD

Year — 2017

As the largest supply of pet costumes in the country, Baxter Boo's friendly identity needed more sophistication to reestablish their brand integrity. With a few photoshoots, a logo update, and type revisiting, BaxterBoo's rebrand shows pet owners that their furry friend can be something classy and fashionable. From being devilishly handsome to sporting a dainty tutu, the message is clear: pets have personalities, and their attire can prove it.

2/18 Regional ADDY (West Michigan)      Bronze



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