Aurora Energy Solutions

Heat and energy is an important industry and part of life in The Last Frontier. As the largest supplier of coal in the state, Usibelli Coal Mine created an energy company, Aurora Energy Solutions, that used wood products as easy, sustainable solutions for heating the home.

 

They approached us needing a brand refresh to make a bold entrance to an already saturated market. The result was a clean, modern logo that thrived in its own ecosystem to elevate and recognize the brand.

LOGO DEVELOPMENT

We took the existing brand colors and modernized them into a cleaner font and gradient.

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Before

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After

LOGO ANIMATIONS

We explored some animations with a flickering flame and gradient for a cozy setting in the company showroom.

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Compressed Log Assets + Packaging

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Pellet Log Assets + Packaging

BRANDED ASSETS + PACKAGE DESIGN

We used a dotted halftone treatment on the product photoshoot paired with custom hand drawn elements and type to juxtapose the logo with a playful, approachable look.

Kiln-Dried Firewood Assets

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Facebook Carousel Ads

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Print Ads

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Online Ordering Concept

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T-Shirts

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SHOWROOM INSTALLATION MURAL 

We used hand-illustrated elements over halftone photos to create this custom mural for Aurora Energy's showroom. It was designed to portray an indoor and outdoor use example for their newest product, kiln-dried firewood.