top of page

University of Alaska
Museum of the North

Role — Art Direction, Design, Screen Printing

Client — UAF Museum of the North

Agency — Fairbanks Brand Studio

Year — 2019

University of Alaska's Museum of the North is home to a plethora of impressive artifacts, specimens, and collections downstairs that the public has access to, but is unaware of. We were approached to create a graphic symbol and campaign to spread this knowledge to current students and visitors alike.

All work is owned by Fairbanks Brand Studio and clients.

Screen Shot 2021-01-24 at 9.16.15 PM.png


To kick off our concept, we brainstormed on a graphic that would signify something that is 90% hidden: an iceberg.

We designed this in a friendly, clean approach to encourage students and the public to wander downstairs to view the collections. The unique architecture of the museum lended itself well to represent the "tip of the iceberg," while each department of research is shown on their own plane beneath the horizon.

Screen Shot 2021-01-24 at 9.06.03 PM.png
Screen Shot 2021-01-24 at 9.00.23 PM.png


LB logo assetAsset 1@4x.png


Screen Shot 2021-01-24 at 9.29.51 PM.png

FBX MADE 9" x 12" Prints

LB logo assetAsset 1@4x.png
LB logo assetAsset 2@4x.png
LB logo assetAsset 3@4x.png

Landing Page Hover Concept

Screen Shot 2021-01-24 at 7.06.21 PM.png
LB logo assetAsset 28@4x.png
Screen Shot 2021-01-25 at 1.23.10 AM.png
LB logo assetAsset 27@4x.png
bottom of page