Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
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The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
​
​
Building a Brand Studio for Fairbanks
Known as the remote Gateway to the North, Fairbanks has unique challenges when it comes to forward-thinking design. Being a community-driven town, locals prefer to support a plethora of flourishing small businesses vs. larger chains and corporations. I noticed much of the design was outdated, making these important local spots also feel behind and overlooked.
Fortunately, I've had the privilege to work with two of the most creative and talented Alaskans I've ever met. Together we started Fairbanks Brand Studio, a multidisciplinary agency that focuses on modernizing brands and strengthening the community, introducing cutting edge design to a place that needed it.
​
The result of this teamwork was an adaptable brand studio full of life and a team equipped with the resources and confidence to get to know the amazing people of Fairbanks and push their brands forward.
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Golden Heart Magazine
Role — Art Direction, Logo + Branding, Layout Design
Client — Golden Heart Consulting
Agency — Freelance
Year — 2023
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The years I spent living in Fairbanks, Alaska played a signifiant role in my life—Though I no longer live there, it was an easy 'yes' when a good friend and Fairbanksan asked me to collaborate remotely on a publication that represented this unique and vibrant community.
With quarterly seasonal issues, each edition highlights the reasons to fall in love with the Golden Heart City through local businesses, artists, hidden gems, favorite outdoor excursions, rich history, and more. Unlike a tourism guide, Golden Heart Magazine is intended for—but not limited to—its kindhearted locals.
(Though Fairbanks is a convincing destination for any considering).
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A project for the community of Fairbanks by Olivia Rodriguez and myself
Editor: Olivia Rodriguez
Design: Laura Bosscher
Logo Development
Layout Design
