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Nature's Supreme:
by Herbruck's Poultry

Role — Art Direction, Logo + Branding

Client — Herbruck's Poultry Ranch, Inc.

Agency — Freelance

Year — 2023

As one of the leading cage-free egg producers in the country, Herbruck's earns an industry-wide reputation for the highest standards of care. They approached me to create several package design concepts for a new kind of product to hit local and national shelves. As a huge fan of eggs AND design, I was thrilled (Maybe even, egg-static).

Nature's Supreme is a a fertilizer that sustainably converts chicken litter into all-purpose, organic nutrients for indoor and outdoor plants. 

See the final product here

All work is owned by Herbruck's Poultry Ranch, Inc.

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We explored a few initial directions:

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But one was immediately clear.


So, we perfected it:

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The final result elevated not just a new product, but a new and evolved brand.

Harmless to chickens, odorless to humans, and flawless for plants.

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Brand assets

Brochure design

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Print ad

(featuring old product design)

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